Representation
• Relations and contracting with Major National Tour Operators
• Product Placement & Brand awareness
• Development and management of business strategies
• B2B + B2C marketing actions
• Tailor-made sales promotions
• Familiarization trips
• Training to Tour Operators’ Booking Depts
• Formulation of sales marketing plans
• Personal and online training to up-market Travel Agencies
• Close relation with major Incentive Houses and TAs Networks
• Relation & collaboration with major OLTA
• Development and management of communication channels
• Market research
• Advertising & Public Relations management
• Periodical reporting
• Warehousing
• Creation and sending of dedicated E-mailings & Newsletters
• Delivery of client’s collaterals and promotional information
• Check and correction of Tour Operators’ catalogues and brochures
• Organization of national contest/competitions dedicated to TOs and TAs in order to push sales
• Support in translations of websites into Italian language